Transforming Legal Service Delivery
Headquartered in New York City
Partnering Globally
Headquartered in New York City
Partnering Globally
Empowering Law Firms and Legal Tech Vendors
to Thrive in the Age of AI
We specialize in B2B SaaS, helping law firms and legal departments identify and implement the right technology solutions. We also partner with legal tech companies and investors to accelerate growth, refine market positioning, and deliver enduring value in a rapidly evolving landscape.
Empowering both legal teams and tech vendors to navigate, design, and lead innovation in legal technology for measurable business impact.
Accelerating vendor growth while helping legal departments optimize technology investments and drive value.
Supporting vendors in launching products that resonate and legal teams in successfully adopting new technology and workflows.
Driving operational efficiency and smooth technology adoption through transformation tailored specifically to B2B SaaS and legal workflows.
Legal Tech Advisors Who’ve Sat in Every Seat
We’re attorneys, each with over 25 years of experience in the US legal industry—and we’ve seen it from every angle. We’ve practiced at top law firms and in-house legal departments, founded and scaled startups, worked with VCs, and advised on legal tech products, strategy, and adoption across the ecosystem.
Our team stays close to the evolving needs of the profession—serving on legal innovation committees, collaborating with law firms, and meeting regularly with legal teams to understand what truly moves the needle.
Whether you're a law firm navigating change, a vendor building for legal teams, or an investor evaluating opportunities in legal tech, we bring practical insight and operational depth. Our commercial perspective is shaped not just by legal experience and a deep understanding of legal workflows, but by building and scaling businesses. This makes us a strategic partner to firms looking to grow value in the sector.
Build what legal teams need. Scale with confidence.
We bring unmatched insight into how legal buyers think, evaluate, and adopt technology so you can position your product, team, and roadmap for growth. From seed-stage startups to established vendors and investors, we help align product, operations, and go-to-market strategy with real market expectations.
Go-to-market strategy and execution
Launch and grow with precision. We help vendors define markets, refine messaging, and bring legal-specific products to market with credibility.
Sales Enablement & Pitch Strategy
We work with attorneys everyday and understand legal buyers. We help you sell accordingly with pitch narratives, demos, and materials that speak their language.
Product-Market Fit & Buyer Feedback
Ensure you’re building the right solutions. We connect you with legal buyers and help analyze feedback to inform roadmap decisions.
Strategic Partnerships & Ecosystem
Scale faster through the right alliances. We help vendors identify, evaluate, and activate channel and integration partnerships.
AI Product & LLM Strategy
We work with product and R&D teams to define practical LLM use cases, structure experiments, and make smart go/no-go decisions.
Operations Advisory for Legal Tech Teams
Run like a SaaS business. We assess your internal operations and help optimize delivery, collaboration, and release practices.
Growth Strategy & Commercial Acceleration
Identify your next growth horizon—and scale with intention. We help vendors break into new segments, price effectively, and refine their commercial engine.
Make confident, future-ready technology decisions.
We partner with law firms and in-house legal departments to guide the full lifecycle of technology innovation—from high-level strategy through solution selection, implementation, and long-term adoption. Whether you’re exploring AI, modernizing legacy systems, or building an internal innovation capability, we provide insight grounded in legal workflows, business operations, and SaaS best practices.
Legal Tech Strategy & Solution Mapping
Cut through the noise. We help you define your technology priorities based on actual legal workflows, firm culture, and business goals—then map them to the right tools.
Vendor Evaluation, RFPs & Diligence
Make defensible, well-aligned technology choices. We lead or support structured evaluation processes—from needs assessments to demos so you can choose with confidence.
Adoption, Change Management & Training
Drive meaningful behavior change. We help ensure new technology sticks—through targeted training, thoughtful change strategies, and clear success metrics.
AI Readiness & LLM Vendor Evaluation
Make smart, pragmatic bets on AI. We help you evaluate where LLMs can add real value—and how to prepare your team and processes for responsible adoption.
Data Strategy & Legal Knowledge Organization
Make your work product work for you. We help firms bring structure to their internal data—so knowledge, clauses, and insights are searchable, reusable, and AI-ready.
Client: Global AmLaw 200 Law Firm
Project Type: Strategic Team Design and Operational Consulting for AI & LLM Product Development
Challenge:
A leading global law firm sought to create an internal product development team focused on building applications leveraging large language models (LLMs) and artificial intelligence (AI). Despite their legal expertise, the firm lacked deep operational experience in running B2B SaaS ventures, critical to successfully developing and scaling AI-driven legal tools. Their goal was to establish a small, agile team that operated like a homegrown B2B SaaS startup within the firm.
Solution:
We collaborated closely with the firm's leadship team to:
Results:
The law firm gained a clear blueprint to build and operate an internal AI product team with a SaaS mindset. By adopting the recommended team structure and tools, they positioned themselves to accelerate the development of AI-powered legal software and better meet client needs in an increasingly tech-driven legal landscape.
Client: Private Equity Firm Supporting a Software Vendor
Project Type: Strategic Consulting for Cloud Migration Preparation
Challenge:
A private equity firm retained us to assist one of their portfolio vendors in transitioning their customer base from a legacy desktop application to a modern, cloud-based solution. The vendor needed expert guidance to anticipate potential challenges during this migration and to develop a proactive plan to prepare both internal teams and customers for a seamless transition.
Solution:
We provided strategic advice on:
Results:
The vendor gained a comprehensive roadmap to navigate the migration with confidence. By preparing their internal teams and clients proactively, they minimized disruptions and positioned the cloud solution for successful adoption, setting the stage for improved scalability and customer satisfaction.
Client: Early-stage Legal Tech Startup
Project Type: Customer Research and Focus Group Facilitation
Challenge:
A legal tech startup was struggling to get meaningful feedback from busy attorneys on their product ideas. Despite the potential value of attorney insights, their efforts to connect and engage customers for early validation were limited by the demanding schedules of legal professionals.
Solution:
Leveraging our deep network of legal professionals, we:
Results:
The startup gained clear, firsthand insight into attorney perceptions and priorities regarding their product concepts. This enabled the client to refine their ideas with confidence and accelerate their path to market fit.
Client: A legal tech vendor exploring LLM capabilities within its R&D function
Project Type: LLM Experimentation Framework Initiative
Challenge:
The vendor’s R&D team was experimenting with various generative AI use cases, but lacked a consistent framework for defining, testing, and evaluating those ideas. The team needed to move faster while ensuring their experiments generated actionable insights.
Solution:
We brought structure to their experimentation process by:
Results:
The R&D team became more organized and efficient, with faster iteration cycles, more transparent communication between teams, and the ability to make better product decisions based on structured, repeatable tests.
Client: A legal tech vendor seeking clarity on real-world legal workflows and where innovation could drive the most impact
Project Type: Opportunity & Customer Journey Map
Challenge:
The client wanted to deepen their understanding of how attorneys actually work, and where existing tools fall short, to identify areas of opportunity for product development.
Solution:
We acted as both attorneys and product strategists, bringing together:
Results:
The client understood their end users better, the workflow gaps that matter most, and where they could differentiate. Our insights shaped their roadmap and helped prioritize high-value LLM-enabled features that competitors hadn’t yet touched.
Client: Small Fintech B2B Company
Project Type: High-Level Operations Review and Strategy
Challenge:
A growing fintech company sought an external perspective to assess its operations from a broad, strategic vantage point. They needed expert guidance to streamline processes and design a practical operational framework to support scalable growth.
Solution:
We conducted a comprehensive review of their existing workflows and organizational structure, then:
Results:
The client received a strategic blueprint for building robust operations that support their business objectives. Our recommendations equipped them to improve coordination, increase productivity, and better position themselves for future expansion.
Manhattan
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